Projects
Client work, personal builds, and everything in between.
Featured Projects
// Case Studies
Client work,
in detail
A closer look at the websites, tools, and workflows built for real businesses — from discovery to launch.
HVAC Services
Peak Heating & Cooling
A full website rebrand and platform migration from WordPress to Webflow for a local HVAC company in the Grand Rapids area, addressing performance, SEO, and editorial workflow issues.
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Web Design & Development
Client Website Builds
End-to-end website builds for local service businesses — from discovery and sitemap planning through CMS setup, launch, and post-launch SEO optimization.
View case study →Automation
Peak Booking Scheduler
An online booking scheduler for Peak Heating & Cooling that integrates directly with ServiceTitan to book jobs based on customer-provided information.
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Peak Credit Checker
Internal automation for Peak Heating & Cooling that checks customer credit data to determine financing or promotion eligibility.
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Blog Generator
Internal tool that generates SEO-optimized blog posts with backlinks from a simple input form, supporting content marketing operations.
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