Web Design & Development · 2024 – 2025
Client Website Builds
End-to-end website builds for local service businesses — from discovery and sitemap planning through CMS setup, launch, and post-launch SEO optimization.
WordPressWebflowSEOCMSLead GenerationUI Design
4
Clients
5–6 wk
Avg. timeline
+25%
Lead uplift
Overview
Each project started the same way: a client with an outdated site (or no site at all) and a need to show up professionally online. The work covered discovery calls to capture every detail about the business, sitemap and CMS planning before any build work began, full site execution, and a clean launch. Clients included HVAC contractors, a roofing company, and a multi-service home services provider.
Previews
What I did
- 01Ran discovery calls with each client to capture service offerings, target audience, differentiators, and any existing brand assets
- 02Planned the full sitemap and CMS table structure before touching the builder, reducing rework during build
- 03Built and managed the CMS for each site — pages, service areas, offers, reviews, and rich content blocks
- 04Launched all four sites with 301 redirects, SEO metadata, and performance optimizations in place
- 05Delivered post-launch support including content updates, copy revisions, and coverage expansions
Outcome
- 01All four clients now have professional, conversion-focused websites that reflect their brand and rank in local search
- 02Improved page speed and SEO scores across every build compared to prior sites
- 03Clients reported increased lead volume and reduced bounce rates following launch



